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Welcome to Going Platinum Hair Design & Esthetics!

Located on the corner of Bevan Ave. & Fourth Ave. in Sidney, our location boasts ample street parking and is even within walking distance of many popular shops, cafes, B&B's, and hotels. With top-tier styling services, we guarantee you will feel fresh and beautiful when you leave the salon!

Arriving for Appointments

Due to covid - 19 we ask all clients to arrive only 5 minutes prior to their scheduled appointment time.  Upon arrival we will welcome you into the salon while keep social distancing protocols in mind for all guests.  


We understand that sometimes being late is out of your control. We promise to always do our very best to perform the most complete treatment possible in the time remaining. Each appointment will be finished on time to accommodate the next client. Arriving too late to perform the scheduled service could result in full charges or equivalent deductions from gift certificates, without the opportunity to reschedule. To ensure that our salon runs on-time, we regretfully cannot make an exception to this policy. For this reason, we recommend that you plan ahead to ensure a relaxing visit to our salon. We will be happy to answer any questions you may have about our location and parking.

Booking Appointments by Phone

When booking your appointment by phone, you may be asked to provide a valid credit card or gift certificate number to hold your reservation. Please note that no charges will be made to your credit card until your service is completed, at which point you will be able to pay for services using one of our many convenient methods. If you don't have a credit card, you can prepay for your services in cash to hold your reservation. If paying with an in-store purchased gift certificate, you will be asked to provide the hard copy after your service as payment.

General Information

Going Platinum Hair Design & Esthetics

2426-B Bevan Avenue
Sidney, British Columbia, V8L 1W1

  250-655-3443


Sunday: Closed
Monday: Closed
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 7:00 PM
Thursday: 9:00 AM – 7:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 4:00 PM

Service Area


Methods of Payment

Contact Us


Customer Satisfaction Policy

At Going Platinum we do not issue refunds on salon services; however, should you have any questions or concerns about the service you received in the salon, please notify us within three days of your treatment. If you are not satisfied with the work performed, we require you to return to the salon so that your hair can be visually inspected. At that time, we will make every effort to correct any issues by rescheduling you with the stylist who performed the initial service. Adjustments are made available to you at no cost only within two weeks of the initial service.


If you need to cancel your appointment, please call us at least 48 hours in advance at 250-655-3443. Since we turn away other clients to hold your reservation, any no-shows or cancellations with less than 24 hours’ notice will result in full charges on your credit card or the equivalent deduction from gift certificates. Groups of 3 or more people are required to provide cancellation notice no later than 72 hours in advance. 


Here at Going Platinum we schedule our appointments in a timely manner. We allow sufficient time with each client to give a thorough consultation and to perform each service. Unanticipated no-shows, adding/removing services, or cancellations create large gaps in the stylist’s schedule, leaving the stylist under-booked and without pay.

Charges will be as follows:

Services under 1 hour: $0 (for first time - things happen, we understand)
Services under 1 hour: $10 (not the first time)
Services from 1 - 2 1/2 hours long: $50
Services over 3 hours long: $100

We value our clients and assure you that our intent is to make things fair and continue to give each client the time and attention they deserve.

When you are ready to schedule an appointment, please fill out the form provided on this page and we will get back to you as soon as possible to confirm. Please note that your appointment is not set until we contact you.

Thank you for booking with Going Platinum – we look forward to seeing you soon!

Amazing Job

“Elyse always does such an amazing job on both my colour and style. I trust her completely and follow her recommendations every time, and every time I have been thrilled with the results!! I've found the salon to be very welcoming and professional and I see each of the stylists providing special attention to each of their clients.” – Michelle M.

Love My Hair

“Absolutely love my hair!!! Jessica Hogg is wonderful, she truly was able to execute my vision and I couldn't be happier thank you for making my hair beautiful again.” – Jenn B.

Absolutely Amazing

“Absolutely amazing, I recommend checking out this place!” – Shawn M.

Truly Friendly

“You will walk out beautiful. Really like all staff – truly friendly!” – Leah R.

My New Salon!

“I'm so pleased with my haircut. Jess was amazing, executing my crude drawing into reality. The price was good too, considerably less than I've paid elsewhere. I've found my new salon!” – Margaret L.

Super Professional

“Great service, super professional. Jenn is a sunshine.” – Alajandra P.

Always a Pleasure

“Always a pleasure getting my hair done by Jessica!” – Shelley S.

Great Service

“I always enjoy my experience here. Great service and product, friendly staff, and the hair service is exceptional. Would recommend to any and all. Prices are a reflection of the quality you get, amazing work.” – A.P.F.

Couldn’t Be Happier

“I got my hair done by Adrienne and I couldn't be happier with the results. She listened to what I wanted and executed it perfectly. I'll be recommending Going platinum to all my friends.” – Lauren H.

The Best!

“Love this place. Jess is the best!” – Keith C.

Super Friendly

“Great attention and service, super friendly staff.” – Joy R.C.

Amazing Results

“Friendly knowledgeable staff! Great blowouts · Bridal specialist · Master stylist · Affordable haircuts · Nice décor · Family-owned business · Expert colouring · Good for curly hair · Walk-ins welcome · Experienced stylists · Professional products · Great deals · Last-minute appointments · Amazing results · Luxurious experience · Good with children · Beautiful results · Great haircuts · Professional hair products · Natural hair experts · Fantastic haircuts · Beautiful balayage · Hair provided · Free consultation.” – Cassandra C.

Clean & Neat

“A clean and neat environment! got the bluntest cut and a fab blonde from the talented Lindsay! She did an amazing job she knows her stuff and is super friendly!” Megan D.

Extremely Helpful

“I've been coming here for almost a year now, seeing Jessica Hogg who works magic on my hair! The entire staff is always so nice and extremely helpful. I have platinum blonde dyed hair, and for the first time in years it looks healthy and soft with the right products suggested and care. These folks are amazing and I cannot recommend enough!” Trish W.

Amazing Job!

“Lindsay did an amazing job! It was my first time getting my hair dyed and she was super knowledgeable and reassured me that it would look natural but also new. I love it, thank you so much! :)” Gemma C.

Best #Curlygirl Cut!

“Kim...that was THE best hair cut a #curlygirl could have. It's a struggle to find a stylist that can cut & thin curly hair without it looking like a mushroom! The cut you did this week is amazing. Thank you!” – Kirsten F.

Absolutely Amazing!

“Absolutely amazing, I recommend checking out this place!” – Shawn M.

★ ★ ★ ★ ★

Five Star Reviews ★★★★★

  • “Five Stars!” – Kyle P.
  • “Five Stars!” – STRR
  • “Five Stars!” – Christa S.
  • “Five Stars!” – Alysha L.
  • “Five Stars!” – Jessica N
  • “Five Stars!” – Ryan W.
  • “Five Stars!” – Gill B.
  • “Five Stars!” – Jasmine W.
  • “Five Stars!” – Taylor J.
  • “Five Stars!” – Josh M.
  • “Five Stars!” – Lisa P.
  • “Five Stars!” – Chad K.
  • “Five Stars!” – Leah S.
  • “Five Stars!” – Steph A.
  • “Five Stars!” – Rob P.
  • “Five Stars!” – Joe H.


Going Platinum Hair Design & Esthetics
2426-B Bevan Avenue
Sidney, British Columbia, V8L 1W1



Sunday: Closed
Monday: Closed
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 7:00 PM
Thursday: 9:00 AM – 7:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 4:00 PM

Service Area



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