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Your #1 Sidney Hair Designer – Look & Feel Your Best

With many years of experience, we understand that no matter who you are, finding the perfect hair designer in Sidney can make all the difference in looking and feeling your best. Our dedicated and highly trained staff stays current on all trends.  We strive to remain the #1 hair designer in Sidney; and, through this passion for excellence, have developed an amazing reputation for our services and customer care.

Unique Styles

After expanding in 2010, going from 4 stations to 6, we have been able to accommodate even more clients, helping families throughout the area find their perfect style. We do cuts and stylings for both women and men, and always look forward to creating something fresh and new for each of our clients.


If you are searching for the perfect stylist - look no further! Here at Going Platinum, we have someone for everyone. Each of us has gone through all the same training and education, but we all have our special talents and skills. Visit our salon to get your hair styled by one of our experts.

Cathy Stad: (@hairbycathys)


Cathy joined our Going Platinum team in September 2020 and has been a great addition to our Salon!  In 2016 Cathy graduated from Vancouver Island University from the Hairdressing Program, and returned in 2020 completing her Esthetician certification.  After moving back to Sidney, Cathy brought with her the experiences from working at The Grotto Spa at the Tigh-Na-Mara Resort as a Hairstylist.  Cathy enjoys services for the whole family but really enjoys giving clients transformations!  She enjoys colors and excels at her up-do's! 


You can find Cathy at the salon Tuesday - Saturdays! (Cathy is not available for Esthetics on Wednesdays) 

Caitlyn Mill: (@lashesbycaitlyn)


Welcoming Caitlyn to our team in February 2020 as a student in the Vancouver Island University Hairdressing Program, Caitlyn quickly became an excellent addition to our team!  Her hard work, determination and knowledgable understanding to our industry quickly drew Caitlyn to graduate top of her class!  In January 2021 we welcomed Caitlyn to join us behind the chair as a Junior Stylist!  Caitlyn is passionate about continuing her education through Redken Canada.  She enjoys all services but has a true passion for colors, balayage and cuts!  


You can find Caitlyn at the Salon Tuesday - Saturdays

Danika Sweet:



Danika began her career as a stylist back in 2003. She knows and understands the importance to everyone style and is committed to achieving perfection in every service! With 18 years of experience she’s committed to listening first, then cutting and styling.

Danika and her husband have 2 kids and they both take great pride in juggling a successful work – life balance. They enjoy their days off together camping and playing together as a family with their Golden Retriever Kinsa! She enjoys meeting new people and looks forward to helping them feel beautiful! Danika can be found here at the Salon Wednesday, Friday, and Saturday.

Jessica Moniz: (@jessicamoniz27) 

Jessica knew she wanted to become a hairstylist at an early age, and after finishing her school back in 2011 Jessica jumped into the industry with both feet and hasn’t looked back since! Jess loves a wide variety of services including: colors, updos, perms, and haircuts for the whole family! Building long lasting relationships with her clients has always been important to Jess!

Jessica enjoys ongoing training and learning new techniques to keep her on top of today’s new and always changing styles! Whether you’re looking for a big transformation, a trending style for your next event, or simply a tidy up to keep you feeling fresh, you can always count on Jess to get you there!

Jessica is available Wednesday – Friday, and on her days off you can catch her with her son and husband Matt, exploring the trails and having a great adventure together!

Jessica is currently enjoying her time on maternity leave awaiting the arrival of their new baby boy! 

Kim Vandenbulk:

Kim has been behind the chair since 2001! She loves working one on one with her clients, building long lasting relationships and making people feel great when they leave!

Kim loves being a part of an always evolving industry and enjoys learning new techniques through ongoing Redken Education. She really enjoys working on curly and wavy hair, perfecting pixie cuts and creating natural looking colors!

When Kim isn’t behind the chair she loves doing yoga and spending time with her husband and 2 daughters as well as their goldendoodle, Kasey. Kim is available Tuesday, Thursday, Friday and Saturday.



Greeting you into our salon with the warmest of smiles and bubbly personality, Rhyan joined our team as our Salon Receptionist in September and has been a perfect fit!  Assisting you with all your bookings, product sales and also the face behind our social media, Rhyan recently graduated from Stelly's and is excited to find her path in our industry together with us! 



Michlle Brenner with Bella Peche 


Over the past 20 years Michelle has been working as an esthetician and gel nail technician.  10 years ago she brought her business to the Sidney area and has has met so many lovely ladies from this close community! Michelle is excited to continue doing what she loves in her new location with Going Platinum!!


You can find Michelle at the Salon every Monday.  To make an appointment with Michelle please contact her at 250.888.1245! 

Ready To Find Your Perfect Look?

Our team of stylists is ready to help bring out your natural beauty.

Amazing Job

“Jessica always does such an amazing job on both my colour and style. I trust her completely and follow her recommendations every time.  Every time I have felt amazing when leaving!! I've found the salon to be very welcoming and professional and I see each of the stylists providing special attention to each of their clients.” – Lynn.

Love My Hair

“Absolutely love my hair!!! Jessica Hogg is wonderful, she truly was able to execute my vision and I couldn't be happier thank you for making my hair beautiful again.” – Jenn B.

Absolutely Amazing

“Absolutely amazing, I recommend checking out this place!” – Shawn M.

Truly Friendly

“You will walk out beautiful. Really like all staff – truly friendly!” – Leah R.

My New Salon!

“I'm so pleased with my haircut. Jess was amazing, executing my crude drawing into reality. The price was good too, considerably less than I've paid elsewhere. I've found my new salon!” – Margaret L.

Super Professional

“Great service, super professional. Jenn is a sunshine.” – Alajandra P.

Always a Pleasure

“Always a pleasure getting my hair done by Jessica!” – Shelley S.

Great Service

“I always enjoy my experience here. Great service and product, friendly staff, and the hair service is exceptional. Would recommend to any and all. Prices are a reflection of the quality you get, amazing work.” – A.P.F.

Couldn’t Be Happier

“I got my hair done by Adrienne and I couldn't be happier with the results. She listened to what I wanted and executed it perfectly. I'll be recommending Going platinum to all my friends.” – Lauren H.

The Best!

“Love this place. Jess is the best!” – Keith C.

Super Friendly

“Great attention and service, super friendly staff.” – Joy R.C.

Amazing Results

“Friendly knowledgeable staff! Great blowouts · Bridal specialist · Master stylist · Affordable haircuts · Nice décor · Family-owned business · Expert colouring · Good for curly hair · Walk-ins welcome · Experienced stylists · Professional products · Great deals · Last-minute appointments · Amazing results · Luxurious experience · Good with children · Beautiful results · Great haircuts · Professional hair products · Natural hair experts · Fantastic haircuts · Beautiful balayage · Hair provided · Free consultation.” – Cassandra C.

Clean & Neat

“A clean and neat environment! got the bluntest cut and a fab blonde from the talented Lindsay! She did an amazing job she knows her stuff and is super friendly!” Megan D.

Extremely Helpful

“I've been coming here for almost a year now, seeing Jessica Hogg who works magic on my hair! The entire staff is always so nice and extremely helpful. I have platinum blonde dyed hair, and for the first time in years it looks healthy and soft with the right products suggested and care. These folks are amazing and I cannot recommend enough!” Trish W.

Amazing Job!

“Lindsay did an amazing job! It was my first time getting my hair dyed and she was super knowledgeable and reassured me that it would look natural but also new. I love it, thank you so much! :)” Gemma C.

Best #Curlygirl Cut!

“Kim...that was THE best hair cut a #curlygirl could have. It's a struggle to find a stylist that can cut & thin curly hair without it looking like a mushroom! The cut you did this week is amazing. Thank you!” – Kirsten F.

Absolutely Amazing!

“Absolutely amazing, I recommend checking out this place!” – Shawn M.

★ ★ ★ ★ ★

Five Star Reviews ★★★★★

  • “Five Stars!” – Kyle P.
  • “Five Stars!” – STRR
  • “Five Stars!” – Christa S.
  • “Five Stars!” – Alysha L.
  • “Five Stars!” – Jessica N
  • “Five Stars!” – Ryan W.
  • “Five Stars!” – Gill B.
  • “Five Stars!” – Jasmine W.
  • “Five Stars!” – Taylor J.
  • “Five Stars!” – Josh M.
  • “Five Stars!” – Lisa P.
  • “Five Stars!” – Chad K.
  • “Five Stars!” – Leah S.
  • “Five Stars!” – Steph A.
  • “Five Stars!” – Rob P.
  • “Five Stars!” – Joe H.


Going Platinum Hair Design & Esthetics
2426-B Bevan Avenue
Sidney, British Columbia, V8L 1W1



Sunday: Closed
Monday: Closed
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 7:00 PM
Thursday: 9:00 AM – 7:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 4:00 PM

Service Area



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